Sydney Sweeney Unveils Lingerie Brand Syrn
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Elon Musk shared an AI-generated video of Sydney Sweeney weeks after he made a controversial comment about the 'Euphoria' star's body.
Sydney Sweeney announced her lingerie brand, SYRN, after receiving backlash for filming a commercial at the Hollywood Sign, which the Hollywood Chamber of Commerce states she was "not authorized" to do.
In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra straps and “cutting bands.” Her goal, she told the magazine, is to build a brand that “understands women instead of talking at them.”
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In January 2026, 'Euphoria' star Sydney Sweeney decorated the Hollywood Sign with bras to promote her lingerie line
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Sydney Sweeney sizzles in eye-popping, ‘All About Assets’ lingerie after wowing as Christy Salters
Sydney Sweeney sizzles in a break-the internet set of eye-popping, ‘All About The Assets’ lingerie set from her new line, Syrn.
Sydney Sweeney freed the nipple in a black lace bodysuit and thigh-high feather boots. See her sultry look, here.