Four days is a very long time, and we currently don’t know if Amazon plans to blast out the majority of good deals on day one, or divvy them out evenly across the event’s duration. At least, it will attempt to organize the deals with a new “Today’s Big Deals” feature for subscribers, which recaps the biggest deals across various categories.

Amazon's annual multi-day mega-sale is going to be more multi and mega than ever, running four days from July 8-11. We've got all the details on the best deals and top ways to save.

Amazon has officially announced the dates for its next annual shopping event, and there’s a twist this year. Prime Day 2025 will be four days long, running from July 8 through July 11. A departure from previous years in which Prime Day was a 48-hour affair,