In theory, all of the schools in the Power Four conferences will be working with the same cash pot, which hasn't been the ...

Four-star QB Brady Edmunds is using his NIL earnings to do more than build his brand. he’s building smiles at a Columbus ...

The College Sports Commission is designed to regulate the NIL market but won’t have subpoena power to control rogue boosters.

Starting July 1, athletic departments will be able to compensate athletes directly from their revenues. Here's how the ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

The feud between Memphis head coach Ryan Silverfield and UTSA's Jeff Traylor continued after Silverfield responded to Traylor ...

ESPN college basketball analyst Jay Bilas — one of the loudest critics of the NCAA and the highest-profile celebrity who long ...

We’re entering a new era of college football where colleges will now be able to pay players directly. And we’re looking at ...

Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL ...