As a result, Krispy Kreme's short interest had increased to 14.2% of shares outstanding, but a higher 26.4% of its publicly traded float, as of June 30. That's a high-enough short interest, especially in a lower-float stock, to cause a big move on a surge of unexpected buying. And it appears meme stock traders happened to target Krispy Kreme today.

The latest meme-stock frenzy shows that “market psychology and crowd behavior can sometimes matter more than the numbers,” says Capital.com analyst Daniela Sabin Hathorn

A meme stock's viral popularity tends to spawn unexpected trading volumes and abrupt share price spikes and plunges, often in the same day, particularly when it conflicts with the company's

On July 23, Krispy Kreme and Crocs revealed their first-ever collaboration: limited-edition Krispy Kreme x Crocs Classic Clogs. The brands, both known for their hole-filled products, have used the aesthetic of Krispy Kreme’s shops as inspiration for the whimsical shoe.

Krispy Kreme announced on Tuesday, July 15 the company would be offering customers a deal in celebration of its 88th birthday on July 18.

There is also a way to get a free doughnut from Krispy Kreme if you simply show up wearing Crocs. Here's what to know.

Meme stocks are typically those that see significant jumps in trading volumes and stock prices, driven by a mix of social media hype, short squeezes, and technical breakouts, despite little to no change in the underlying business fundamentals.