AMC Theatres introduces 50% ticket discounts on Wednesdays for Stubs members, starting July 9, amid a recovering box office and rising ticket prices.

AMC Entertainment Holdings Inc., the world’s largest cinema chain, will slash the price of a movie ticket in the US by half on Wednesdays in a bid to draw more people to theaters between weekends.

The chain will offer 50% off on adult movie tickets every Wednesday this summer beginning July 9. To get that discount, you'll need to be a member of the AMC Stubs rewards program